About Hook Jaw

Created by me, an 18 year old boy, whose life consists of summers working at a local marina in Michigan. Along with winters on the beach, fishing, surfing, boating, and more in Naples, Florida. This lifestyle has inspired me to create a lifestyle brand of my own. While shopping for clothes in local surf shops and online. I just knew I could create something better. One day while I was scribbling in my math notebook, it hit me: "Hook Jaw", from then on I have been working hard to make this brand a reality. I have a dream to fit right into the future of surf/beach lifestyle brands. If your life consists of boating, surfing, beachgoing, sunset chasing, and more... Then Hook Jaw is the brand for you!

Our Instagram
  • Our Definition:

    Someone who never misses a good sunset. The first guy on the beach at sunset, and the last to leave. 

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    In a sentence:

    “Ryan’s Dad is a true sunset chaser, he hasn’t missed one the whole trip!”

  • Explanation:

    That’s what we’re all about. Getting hooked on the feeling of the lifestyle our brand represents. 

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    In a sentence:

    “After Tyler reeled in his first fish, he was forever hooked on the feeling” 

  • Explanation:

    That’s what we sell. Our lifestyle often consists of being shirtless. Whether you’re on a boat fishing, or kicked back in a beach chair. You can’t stay shirtless forever though, so when you do put a shirt on, it has to be a good one. That’s where we come in.